Quiz Detail

Q1 . Marketing strategy in which a firm sells different segments and offers different product is classified as:

A Individual marketing

B Differentiated marketing

C Mass marketing

D Niche marketing

Q2 . When all customers have the same preferences, marketing strategy is classified as:

A Mass marketing

B Niche marketing

C Individual marketing

D Profitability marketing

Q3 . What is the ideal life-cycle of an SBU (Strategic Business Unit) based on the BCG model?

A Introduction > Growth > Maturity > Decline

B Question mark > Star > Cash cow > Dog

C Build > Hold > Harvest > Divest

D Planning> Staffing > Executing

Q4 . The attempt of capturing a large territory by launching several front grand offensive marketing strategies is classified as:

A Encirclement attack

B Flank attack

C Frontal attack

D Resource attack

Q5 . An ability to determine marketing strategy to affect customer mindset is considered as:

A Develop multiplier

B Program multiplier

C Market multiplier

D Customer multiplier

Q6 . What should be the end result of a successful positioning strategy?

A The creation of a customer-focused value proposition: a cogent reason why the target market should buy the product.

B The selection of the key market segment(s) which a company should target

C The decision to build, hold, harvest or divest a product line or SBU (strategic business unit)

D None

Q7 . To be useful, market segments should be:

A Original, profitable, accessible, global and growing

B Based on psychographic variables

C Measurable, substantial, accessible, differentiable and actionable

D None of the above

Q8 . SWOT analysis is a diagnostic tool. What elements are this tool based on?

A Sustainability, Will, Objectives, Thoughts

B Strengths, Weaknesses, Opportunities, Threats

C Sustainability, Weaknesses, Objectives, Threats

D Strengths, Will, Opportunities, Thoughts

Q9 . What are the three key pillars of marketing strategy?

A R&D, segmentation, positioning

B Segmentation, targeting, positioning

C Targeting, R&D, distribution

D Outdoor Marketing

Q10 . Smart objectives are:

A Simple, measurable, actionable, realistic, time-bound

B Suitable, marketable, artistic, realistic, targetable

C Serious, meant-to-be, assiduous, realistic, targetable

D Being Discipline

Strategic Marketing MCQ: Quiz! Test