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Test Your Conversion Knowledge

Question 1 of 3

Q1 . Is the process of optimizing and testing your website ever complete?

Q2 . What is A/B testing?

Q3 . What does CTA stand for in conversion-related jargon?

Q4 . Which is the better long-term strategy for website revenue growth?

Q5 . Each page on your website should have a call to action.

Q6 . What is multivariate testing (MVT)?

Q7 . What should marketers test?

Q8 . To follow conversion optimization posts on Twitter, which hashtags should you track?

Q9 . Which of the following statements is true of an effective landing page?