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Marketing Strategic Planning Questions! Trivia

Question 1 of 3

Q1 . A company's planning efforts begin with a critical look at itself and its business environment, this assessment is called a

Q2 . The O Stands for

Q3 . The S in the SWOT analysis stands for

Q4 . A projection of probable, future sales in units or dollars is called this

Q5 . The T Stands for

Q6 . The internal analysis centers around three C's - company, customers and this

Q7 . A formal, written document that directs a company's activities for a specific period of time

Q8 . An analysis of outside influences that may have an impact on an organization is called this

Q9 . This strategy identifies target markets and sets marketing mix choices that focus on those markets

Q10 . A brief overview of the entire marketing plan is called this

Q11 . The study of the internal and external factors that affect marketing strategies is called