Quiz Detail

Q1 . Direct Marketing means

A Face-to-face marketing

B Melas

C Seminars

D Indoor marketing

E None of these

Q2 . In the Banking Environment, which among the following is the internal factor ?

A Customer

B Staff

C Market

D Area

E None of these

Q3 . Among which of the following is related to Bank Risks ?

A Deposits

B Bank Funds

C Non Performing Assets

D All of the these

E None of these

Q4 . Effective Bank Marketing requires

A Proper pricing

B Customised products

C Simple procedures

D All of these

E None of these

Q5 . Selling is a function undertaken by

A All the sales persons

B All the employees

C Entire organizations

D Outsourced agencies

E None of these

Q6 . Consumer of Bank comes under which of the following environment ?

A External Environment

B Internal Environment

C Indirect Environment

D All of the Above

E None of these

Q7 . Consider the follwing A) Asset management & investment skills B) Distribution C) Capital adequacy D) strong brand name Which among the above qualities of a bank fulfill the major requirements to be successful Insurance company as well?

A Only A

B Only A & B

C Only A, B & C

D All of them

E None of these

Q8 . Most specifically, marketing strategy

A Is concerned with key decisions required to reach an objective

B Encompasses selecting and analyzing a target market and creating and maintaining an appropriate marketing mix.

C Expands geographic boundaries of markets to serve larger Geographic areas

D Involves determining the direction and objectives of marketing management

E Expands market to reach a goal

Q9 . Which among the following is a most correct statement about 'Risk' ?

A Risk can be eliminated completely

B Risk can’t be eliminated completely

C Risk can’t be eliminated but always minimized

D Risk can’t be eliminated but scheduled

E Risk can’t be eliminated but managed properly

Q10 . One of the following is not a sales activity. Find the same.

A Identifying leads

B Making a call

C Negotiation

D After-sales service

E None of these

Q11 . Which among the following is not used for Psychographic market segmentation?

A Personality traits

B Perception

C Attitudes

D Social Roles

E Educational level

Q12 . Which among the following is not criteria for segement?

A It must be internally homogenous

B It must be identifiable

C It must be accessible

D It must have effective demand

E It must have high purchasing power

Q13 . " Relationship" in marketing means

A Relation between salesperson

B Relation between buyer and seller

C Relation between company and consumer

D All of these

E None of these

Q14 . Which among the following generally does not come under Corporate Banking?

A Structured Finance

B Government Banking

C FI, Capital Markets & Custodial Services

D Debit Cards

E None of these

Q15 . The two component of a marketing strategy are

A Marketing objectives and promotion

B Marketing mix and marketing objectives

C Target market and market mix

D Target market and promotions

E None of the above

Q16 . Which among the following is correct sentence ?

A Focus of marketing is ‘consumer’s need’ and focus of selling is ‘sellers need’

B Focus of marketing is ‘seller’s need’ and focus of selling is ‘consumers need’

C Focus of Both marketing and selling is “Consumer’s need”

D Focus of Both marketing and selling is “Seller’s need”

E None of them is correct

Q17 . Which among the following may be called a pillar of marketing Concept ?

A Customer Orientation

B Proper Planning

C Cost Budgeting

D All of the Above

E None of these

Q18 . Which among the following is a component of customer satisfaction ?

A Fair price

B Profitability

C Brand

D All of the Above

E None of these

Q19 . A brand name is one of the elements of the

A Core product

B Actual product

C Augmented product

D Market product

E None of these

Q20 . All of the following are the marketing management tasks EXCEPT

A Marketing Planning

B Organizing marketing activities

C Co-ordinating marketing activities

D Project development and analysis

E Marketing control

Banks Marketing Online Test Questions! Trivia

Q1 . Direct Marketing means

Q2 . In the Banking Environment, which among the following is the internal factor ?

Q3 . Among which of the following is related to Bank Risks ?

Q4 . Effective Bank Marketing requires

Q5 . Selling is a function undertaken by

Q6 . Consumer of Bank comes under which of the following environment ?

Q7 . Consider the follwing A) Asset management & investment skills B) Distribution C) Capital adequacy D) strong brand name Which among the above qualities of a bank fulfill the major requirements to be successful Insurance company as well?

Q8 . Most specifically, marketing strategy

Q9 . Which among the following is a most correct statement about 'Risk' ?

Q10 . One of the following is not a sales activity. Find the same.

Q11 . Which among the following is not used for Psychographic market segmentation?

Q12 . Which among the following is not criteria for segement?

Q13 . " Relationship" in marketing means

Q14 . Which among the following generally does not come under Corporate Banking?

Q15 . The two component of a marketing strategy are

Q16 . Which among the following is correct sentence ?

Q17 . Which among the following may be called a pillar of marketing Concept ?

Q18 . Which among the following is a component of customer satisfaction ?

Q19 . A brand name is one of the elements of the

Q20 . All of the following are the marketing management tasks EXCEPT