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What's Your Marketing IQ?

Question 1 of 3

Q1 . McDonald's introduction of the Happy Meal revolutionized marketing because it recognized that when it comes to restaurant choices, kids had a high degree of influence on...

Q2 . For much of the 20th century, many of America's most prominent advertising agencies were located on...

Q3 . Which social networking site does not have an app and/or mobile version of their site?

Q4 . After its early successes with Ivory and Crisco, which company developed a new business technique called "brand management?"

Q5 . What is the name of the organization that sets standards for mobile marketing?

Q6 . In what year did Apple Computer revolutionize Super Bowl commercials with its knock-off of a George Orwell novel?

Q7 . What percentage of Facebook users access the network from a smartphone?

Q8 . Which of the following social networks is not independent of the others?

Q9 . A hotel restaurant offers an inexpensive Sunday brunch to get customers on the weekend. Normally during the week the restaurant serves business travellers. This effort to get new customers for the is an example of...

Q10 . A realistic engagement rate on Facebook is...