Quiz Detail

Q1 . CRM means?

A Customer Retention Manager

B Channel Rout Market

C Customer Relationship Management

D All the above

Q2 . Innovation means:

A Implementing new ideas or new methods

B Compensation

C Inspiration

D Additional perquisites

Q3 . Value-added services means _______________

A Giving full value for money

B Costlier service

C Valuebull services

D Additional service

Q4 . A DSA means?

A Domestic Selling Agent

B Direct Selling Agent

C Dynamic Selling Agent

D Distributor and Selling Agent

Q5 . In modern days sales approach is based on:

A Value sharing

B Relation building

C Co-ordinated approach

D All the above

Q6 . In Banking Services Market can be segmented on the basis of:

A Density

B Customers

C Both 1 & 2

D Neither 1 & 2

Q7 . Primary data is generally collected through:

A Survey

B Observation

C Census report

D Experiment

Q8 . Sales targets are fixed on the basis of__________

A Past experience

B Time period

C Brand positionary

D All the above

Q9 . Internal Marketing means ______________

A Selling to the employee

B Selling online

C Selling of samples

D Selling to oneself

Q10 . Which among the following is an example of Secondary Media?

A Hoardings

B Television

C News Papers

D Radio

Q11 . Emotional and Rational buying motives can be differentiated on the basis of:

A Time in purchasing

B Dominance

C Nature of Product

D All of the above

Q12 . Which among the following is a non-durable good?

A Color T.V

B Clothes

C Soap

D All the above

Q13 . What type of competitive structure exists when a few sellers control a large portion of the supply of a product?

A Oligopoly

B Monopoly

C Mixed competition

D None of these

Q14 . Marketing strategy during a recession should include _________

A A reduction in advertising

B Decrease in expenditures for marketing operations

C A reduction in the number of sales personnel

D Promotional efforts that promote value and utility

Q15 . The nature of internet commerce can best be described as:

A Non-Territorial

B Tangible

C Both 1 & 2

D None of these

Q16 . For routinely purchased items, buyers are frequently the:

A Deciders

B Users

C Influencers

D All the above

Q17 . A brand name is one of the elements of the:

A Core product

B Actual product

C Augmented product

D All the above

Q18 . Digital Marketing is ____________

A A way of direct marketing

B A way of indirect marketing

C Internet Marketing

D Online marketing

Q19 . Most organizational purchase decisions are made by:

A One person

B A firm's buying centre

C A team of purchasing agents

D Inventory control personnel

Q20 . Marketing efforts are specifically aimed at________

A Customer Satisfaction

B Understanding buyer behaviour to meet buyer needs

C Facilitating satisfying exchange relationships

D All of the above

Marketing And Business Knowledge Quiz!

Q1 . CRM means?

Q2 . Innovation means:

Q3 . Value-added services means _______________

Q4 . A DSA means?

Q5 . In modern days sales approach is based on:

Q6 . In Banking Services Market can be segmented on the basis of:

Q7 . Primary data is generally collected through:

Q8 . Sales targets are fixed on the basis of__________

Q9 . Internal Marketing means ______________

Q10 . Which among the following is an example of Secondary Media?

Q11 . Emotional and Rational buying motives can be differentiated on the basis of:

Q12 . Which among the following is a non-durable good?

Q13 . What type of competitive structure exists when a few sellers control a large portion of the supply of a product?

Q14 . Marketing strategy during a recession should include _________

Q15 . The nature of internet commerce can best be described as:

Q16 . For routinely purchased items, buyers are frequently the:

Q17 . A brand name is one of the elements of the:

Q18 . Digital Marketing is ____________

Q19 . Most organizational purchase decisions are made by:

Q20 . Marketing efforts are specifically aimed at________