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Toughest Question On Marketing! Trivia Quiz

Question 1 of 3

Q1 . Electrical storms, floods, and earthquakes are examples of risk.

Q2 . When return on capital is positive, the company is

Q3 . Before DiAnn presents her new idea to her boss, she searches the Internet and jots down two statistics that reinforce the idea. This is an example of

Q4 . Which of the following is a measure of how happy a customer is:

Q5 . Changes that occur in the marketplace may cause an established business to its marketing strategies.

Q6 . When developing a computer-based presentation, it is important that each slide contain

Q7 . One way for businesses to obtain needed information efficiently is to

Q8 . Marketers draw samples from

Q9 . Which of the following is the best way to handle slow/methodical customers:

Q10 . Which of the following is a reason that natural resources are considered limited:

Q11 . Which of the following is not a characteristic of the peak phase of a business cycle:

Q12 . Raw materials are transformed into finished goods in the process.

Q13 . One of the characteristics of effective verbal communication is

Q14 . Which of the following is a true statement about the term "environment":

Q15 . Which of the following characteristics describes a person who always arrives at work on time:

Q16 . A responsible employee who realizes that s/he has given a fellow employee the wrong answer to a work question would handle the situation by

Q17 . When you ask coworkers for help and they aren't able to help you, which of the following responses would be most appropriate:

Q18 . Achievement-oriented people rely on to set the standards for their work.

Q19 . A business manager who wants to lead change in the company needs to be

Q20 . Investors take a risk for the potential of receiving which of the following:

Q21 . What does the following statement illustrate: The shelf should be 12" inches long and weigh 14 ounces.

Q22 . Which of the following is a characteristic of a persuasive sales message:

Q23 . What is the most important economic resource?

Q24 . One of the advantages of a market economy is

Q25 . Companies obtain internal information about their various business activities to operate effectively by monitoring

Q26 . A business that positions its products as the ones offering the best quality and service for the price might gain a

Q27 . Protecting company information and intangibles often involves following the rules established to control access to

Q28 . Choosing to buy an item at the check-out counter is often an example of

Q29 . Which of the following is an example of a business obtaining marketing information about consumers in a way that might be considered unethical:

Q30 . It is beneficial to a marketing researcher to use open-ended questions on a survey when

Q31 . Which of the following components of a promotional plan addresses exactly how a business will achieve its goals:

Q32 . One business promising to do something for another business in return for receiving compensation is an example of a

Q33 . What is an example of a marketing-research method that is used to collect primary data?

Q34 . Before you can reach a goal, you must first an appropriate one.

Q35 . What technological advancement has allowed consumers to collect the most information for price- comparison shopping?

Q36 . What should you do if you phone an important customer and the customer indicates that you have called at a bad time?

Q37 . Which of the following is typically NOT a penalty imposed upon marketers who run false or deceptive advertisements:

Q38 . Which of the following newspaper ads would be considered promotional rather than institutional:

Q39 . Which of the following is an example of a business using unethical promotion:

Q40 . When a manufacturer provides a full warranty with a product, it is the manufacturer's responsibility to

Q41 . Which of the following is a promotional activity that should be coordinated with an advertised sales event:

Q42 . Which of the following is an example of product bundling:

Q43 . One way that businesses can protect the privacy of their customers is to limit the number of employees who have access to the customers'

Q44 . When Brian got a new job, he made sure he knew how to use the cash register, became familiar with all the products and prices, and kept his work station very organized. In which way did Brian demonstrate the customer-service mindset?

Q45 . When writing e-mail correspondence to customers and coworkers, it is important to remember that the messages

Q46 . 69. Which of the following are the best references to list in a résumé:

Q47 . In what communications channels are holding press conferences and giving interviews used?

Q48 . Because product quality and price can easily be matched, customer service becomes a key component in business

Q49 . The most important reason that a business's public restrooms should be thoroughly cleaned on a regular basis is to

Q50 . The purpose of using a marketing-information management system to gather data on the activities and new products of other businesses is to

Q51 . Why is the concept of price stability an effective measurement of the state of the economy?

Q52 . What does a business's customers recommending the business to their friends exemplify?

Q53 . One reason businesses often avoid using open-ended questions as a method of obtaining results from a marketing survey is because the results may be difficult to

Q54 . During the feature-benefit selling process, it is important for the salesperson to remember that the customers are buying

Q55 . To assist and support another channel member's sales promotion in a particular area, a producer might work with the channel member to

Q56 . What does a channel of distribution usually need to be able to manage or avoid conflict within the channel?

Q57 . What technological advancement has had the greatest impact on the travel, hospitality, recreation, and insurance industries?

Q58 . Secondary research is cost-effective for marketers because the data

Q59 . Managers should avoid marketing-research projects that

Q60 . Which of the following is a technique that businesses can use to monitor their competitors' activities:

Q61 . What must businesses determine during the phases of record keeping?

Q62 . Determine whether the following statement is true or false: Accidents in the workplace cannot be prevented or reduced.

Q63 . Massimo's Corner Grocery sells a variety of fruits and vegetables to consumers within the community.Massimo's is considered a(n)

Q64 . Pedro received a check in the amount of $432.87 from the Tabor Corporation, a company in which he is a stockholder. This source of income is referred to as

Q65 . When businesses need to formalize the information provided to employees, customers, or other businesses, they often use communication.

Q66 . Marketing researchers would use the Likert rating scale when its questionnaire's statements are designed to measure the respondents'

Q67 . What is one way that businesses use the technology of electronic data interchange in the selling function?

Q68 . Why should managers know how to do the work of the workers they supervise?

Q69 . A basic principle of procedural due process involves before taking action.

Q70 . Radio frequency identification (RFID) increases channel efficiency because it stores product information on a computer chip that is attached to the

Q71 . One of the strengths of using internal sources to collect marketing research information is that the information

Q72 . A human-resources manager is reviewing job applications for a marketing position to select which candidates to call for an interview. What process is the human-resources manager performing?

Q73 . Businesses often identify product opportunities by conducting

Q74 . A business that refuses to raise the price of its goods and services that are in high demand in a certain part of the country because of a natural disaster is being

Q75 . Many businesses have eliminated free services in order to

Q76 . Which of the following is not an advantage of labor specialization:

Q77 . Which of the following parts of a print ad often creates an image that people come to associate with that business:

Q78 . What should salespeople be prepared to use, when appropriate, to communicate with customers?

Q79 . Corporate branding provides a variety of products and product lines with a common

Q80 . To make sure that their budgets are effective, what should businesses do with budget information?

Q81 . Which of the following is an ethical issue that might affect the operations function:

Q82 . When should researchers ask potentially sensitive questions during an interview?

Q83 . Selling policies not only benefit the company by providing guidelines for sales activities, employee actions, and services provided, they also help managers to

Q84 . One of the most effective methods of locating job leads is asking for tips from

Q85 . Membership in a local chamber of commerce is for marketing businesses.

Q86 . Walt Disney has sold the rights to Mickey Mouse and other Walt Disney characters to a company that makes stuffed animals. This is an example of brand

Q87 . Which of the following is a characteristic of good visions:

Q88 . In promotional communication, the feedback that buyers (consumers) give to senders (businesses) is usually in the form of

Q89 . One reason why it is important for businesses to use public-relations activities to reach external audiences is to

Q90 . Which of the following sources of information might provide salespeople with the most information about actual product performance:

Q91 . Why is it important for a business to conduct a situational analysis during the marketing planning process?

Q92 . Which of the following is an activity that is performed by a business's public-relations department:

Q93 . A summarization of the total income and expense of a business for a period of time is called

Q94 . Which of the following is an ongoing population trend that affects how businesses market their goods and services:

Q95 . Channels of distribution allow channel members to share

Q96 . Which of the following is an example of market segmentation on the basis of product usage:

Q97 . Which of the following is a technique that you can use to become more creative:

Q98 . Which of the following is the purpose of screening ideas for new products:

Q99 . Why is it necessary for a business to price its products very carefully?

Q100 . The results of exploratory research are often