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Small Business B2B Digital Marketing Exam! Trivia Quiz

Question 1 of 3

Q1 . Once a lead passes from marketing to sales, it becomes the domain of sales. At this point, marketing should no longer be involved in nurturing that lead.

Q2 . A completed persona includes the specific problems that this representation of your customer is trying to solve.

Q3 . One of the primary functions of a content development strategy is to let the content consumption patterns show you where a customer is in the buying process.

Q4 . Keywords, for search marketing purposes, do not have to be a single word. A keyword can be a phrase or a question.

Q5 . There is little to no benefit to making the same lead-capturing offer in multiple ways in multiple locations.

Q6 . Comprehensive lead tracking is imperative because:

Q7 . If you're looking at the percentage of, for example, those people who shared your Facebook post after viewing it, 40% is always a higher number than 5%.

Q8 . Developing content pathways begins with ________________.

Q9 . Lead nurturing is the process of sending a series of _______________ emails to the prospect to move the prospect closer to becoming a sale.

Q10 . B2B marketers are currently spending what percentage of their marketing budgets on developing content?

Q11 . Assigning "points" as leads take action that indicate enhanced interest is called ____________.

Q12 . Sending the same email to your entire list continues to be the most effective method of email marketing.

Q13 . Kim recommends that lead nurturing emails be sent from _____________.

Q14 . It's important that you collect as much information from your leads as possible up front, on first contact.

Q15 . While nurturing a lead, it's a good idea to send variations of the same email multiple times in certain cases.

Q16 . You've created a lead generation campaign that has produced a high number of leads. That seems like a good thing, but which of the following is most likely to turn this good thing into a bad thing?

Q17 . According to a survey cited in Module 7, most organizations do not use data-driven marketing.

Q18 . Customer interviews are a great way to learn about who your customer is. Why is it advised that you record these interviews?

Q19 . There are three "musts" for your metrics and measurements. Which of the following is NOT one of those "musts"?

Q20 . If sales and marketing are misaligned, whose job is it to bridge the gap?

Q21 . Free Consultations are often not very effective at trying to acquire new leads.

Q22 . Email subject lines?

Q23 . Some metrics are best used in real time, while others can safely be looked at about once a month. Which of the following is a real-time metric?

Q24 . In Module 2, Kim discusses mapping the "conversations" you are having with a prospect to where they are in the buying cycle. Kim explains that there are really only 4 types of conversations. Which of the following is NOT one of those 4 types?

Q25 . A popular metric used by marketers is the email open rate. Why is this the most unreliable metric in email marketing?

Q26 . 2The easiest way for marketing to begin to address any misalignment between marketing and sales is for marketing to ____________.

Q27 . Email has one of the highest ROI's of any tactic. For every dollar you spend on email marketing, a recent DMA study shows that you get _________dollars in return on investment.

Q28 . A persona is best described as:

Q29 . How are blogs and email discussed as working together?

Q30 . Which of the following is true about behavioral segmentation of your email list?