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International Marketing Practice Exam Questions!

Question 1 of 3

Q1 . Canada does not allow foreign-market cartels if the results have an adverse impact on the Canadian economy

Q2 . Penetration pricing is most commonly used to ________________.

Q3 . MEA stands for Manufacturer Export Agent

Q4 . What are the steps in the international communications process? (go to page 441 and study that shit)

Q5 . Deflation results in decreasing prices and creates a positive result for consumers, but it puts pressure on everyone in the supply chain to lower costs

Q6 . Different strategies are suitable for different companies depending on their particular situation. This is articulated by the "EPRG Framework". What are the four options of the EPRG Framework?

Q7 . __________ is a partnership of two or more companies that join forces to create a separate legal entity

Q8 . Distribution channels vary depending on which of the following?

Q9 . All of the following are actual modes of market-entry EXCEPT:

Q10 . European and Japanese managers have been "thinking international" from the outset (beginning).

Q11 . _____________ is defined in two ways, depending on whether a product is sold internationally below its cost of production or below its selling price in the home market.

Q12 . __________ are synergistic relationships established to achieve a common goal in which all parties benefit

Q13 . For any company looking to expand internationally, be it first-time exporter or a major mltinational, a fundamental question has been, and continues to be:

Q14 . ______________ are a partnership of two or more companies that join forces to create a separate legal entity.

Q15 . The MEA is an individual or firm providing a selling service for manufacturers The MEA operates only on a commission bases The MEA's do business in their own names rather than in the name of the client

Q16 . A ___________ is a tax-free enclave in which imported goods can be stored or processed. It is alsonot considered part of the country as far as import and other regulations are concerned

Q17 . __________ suggests spreading the company's resources in order to gain even small footholds across as many markets as possible

Q18 . James Bond is looking for an intermediary that specialies in researching foreign markets for a client's products. Additionally, he would like this intermediary to handle all the routine details of getting his products to the foreign customers that he anticipates he will have during the next business year. Which of the following would be the best choice for Mr. Bond if he wants to meet his objectives?

Q19 . ISO 9000 concerns the registration and certification of a manufacturer's ___________.

Q20 . An unconscious reference to one's own culterual values, experiences, and knowledge as a basis for decisions.

Q21 . The ability to match the acceptable behaviour, norms, and values is called a product's:

Q22 . Which of the following C's must be considered with regard to ownership of the sales force and distribution system?

Q23 . For developing countries where services are often unavailable, ______________ can be a substantive benefit. It also helps guarantee better maintenance and service of overseas equipment. The revenue tends to be more stable over a period of time than direct sales would be.

Q24 . To control prices, governments may

Q25 . ________ is learned through accultaration, social instiutions, socialization, role modeling, peers, parents, etc..

Q26 . ___________ is the number of dollars to be paid in a foreign currency bought or sold 30, 90, 180 days from today. *Hint* This is where businesses prefer to be Includes a bank premium

Q27 . In countries with rapid inflation goods are often sold below their cost of replacement

Q28 . Each unit must bear its full share of the total fixed and variable cost This approach is suitable when a company has high variable costs relative to its fixed costs In such cases, prices are often set on a cost-plus basis, that is, total costs plus a profit margin Who am I?

Q29 . How do the vast majority of services enter a foreign market?

Q30 . For managers selling capital equipment and big-ticket industrial services, understanding the concept of _____________ (demand dependent on another source) is critical to success

Q31 . A _________ exists when various companies producing similar products or services work together to control their markets

Q32 . In regards to foreign direct investment, the market entry strategy that involves the most risk and the most control is:

Q33 . ___________ is risk that a change in exchange rates may occur between the invoicing date and the settlement date of the transaction

Q34 . Within the firm, it is primarily the ________ or _________ managers who argue for standardization for the sake of economies of scale.

Q35 . _________ usually means that the company sells to a customer in another country, be it an intermediary or an end-customer.

Q36 . A successful _______ is the most valuable resource a company has.

Q37 . existing competition between suppliers threat of new market entrants bargaining power of buyers power of suppliers threat of substitute products

Q38 . One of the early problems faced by BMW when it attempted to market its line of automobiles in the United States was a severe shortage of spare parts. If BMW's management makes the decision to correct this problem, in which of the following components of the product component model would management need to make improvement?

Q39 . The concept of quality encompasses many factors, and the perception of quality rests solely with the _____________.

Q40 . A ____________ is a failure to understand market & culture due to the SRC

Q41 . Works on commission and becomes an integral part of the marketing operations of its clients It functions as a low-cost, independent marketing department with direct responsibility to the parent firm Manage the r-5 P's for the manufacturer abroad

Q42 . Although generally frowned upon, cartels exist, are numerous, and have a major impact on a variety of sectors, on all the other industries and sectors that are associated with them, and, of course, on the ultimate consumers of their products. Which one of these is an international cartel?

Q43 . Which of the following C's must be considered if the company is to achieve the optimum volume of sales, secure a reasonable market share, and gain satisfactory market penetration?

Q44 . Aspects of integrated marketing communications work best when coordinated and reinforced with a consistent ____________ campaign.

Q45 . Ethnocentrism can simply be defined as:

Q46 . Which country has more retailers than the rest of the world combined?

Q47 . In China, the #8 is associated with ______, and the #4 is associated with _______.

Q48 . Conditions that may encourage an organization in a domestic environment to expand are:

Q49 . In ____________ pricing, the firm is concerned only with the marginal or incremental cost of procuring goods to be sold in overseas markets. It is practical when a company has high fixed costs and unused production capacity

Q50 . Canada is the only G8 country that does not have _________ of any kind.

Q51 . Monochronic time is concerned with ____________, whereas polychronic time is concerned with ____________.

Q52 . The process of international market selection is typically done by using _________ to enable a quick and relatively low-cost overview of as many markets as possible.

Q53 . What is an example of a hypermarket?

Q54 . In regards to personal selling tips (14.6) In _____, the people tend to be soft-spoken and private. It takes time to build relationships, but business counterparts seem friendlier after bonds are established.

Q55 . Which of the following external intermediaries does not take title to the goods that they process?

Q56 . For managers selling capital equipment and big-ticket industrial services, understanding the concept of ________ demand is absolutely fundamental to their sucess.

Q57 . The added costs incurred as a result of exporting products from one country to another are called:

Q58 . ______________ is the number of dollars to be paid for a particular foreign currency purchased or sold today

Q59 . Which of the following alternative market entry modes offers the most control and risk?

Q60 . An overall strategy that involves the firm pouring all of its available resources into one or a select few markets is knows as:

Q61 . Quality can be defined on two dimensions: __________ quality (secondary reviews) –"secondary" and __________ quality (reviews based on experience) –"primary"

Q62 . If a company's objetive is to reach a market segment that is relatively price insensitive and thus willing to pay a premium price for the value received, it will most likely use a pricing strategy called:

Q63 . Web sales are characterized as having which of the following challenging aspects?

Q64 . Which of the following alternative market entry modes offers the least risk?

Q65 . Any influence that the company of manufacture, assembly, or design has on a consumer's positive or negative perception of a product is called the:

Q66 . CRUCIAL: markets must understand the ____________ (higher individualism, lower power index, lower uncertainty)

Q67 . In __________ pricing, the firm is concerned only with the marginal or incremental cost of producing goods to be sold in oversears markets.

Q68 . The foundation of the Japaense distribution system is the:

Q69 . Importers who buy products rom distributors in one country and sell them in another country to distributors who are not part of the manufacturer's regular and authorized distribution system

Q70 . The __________ measures customers' satisfaction and perceptions of quality of a representative sample of U.S goods and services.

Q71 . __________ is the elimination of brick and mortar channel members, as a result of the internet will have a global effect

Q72 . A specific unit/dollar limit applied to a type of good.

Q73 . Domestic cartelization is legal in North America

Q74 . Argentina, Brazil, Paraguay, Uraguay all belong to:

Q75 . If you were a marketer looking for a unique way to enter a foreign market that would by-pass most entry barriers, you would choose:

Q76 . Which of the following international intermediaries often has exclusive sales rights in a specific country and works in close cooperation with the manufacturer?

Q77 . Relative advantage, Compatibility, Complexibility, Rrial ability, and Observability all effect the consumers adaptation to a new product. This is called:

Q78 . ___________ (more than 3) involve a larger number of participants than IJVs and represent a partnership formed to work on a specific project.

Q79 . Which is not one of the four unique characteristics of services?

Q80 . Canada is the ____ largest trading nation.

Q81 . As Global Retailers like Idea, Costco, Toys "R" Us, or Wal-Mart expand their global coverage, they are becoming major _________ for international markets

Q82 . The emergence of pan-European communications media suggests that companies need to push the balance toward more _________ promotional efforts.

Q83 . Nearly 100% coverage of retailers in the village is achieved with this type of promotion This promotional effort tends to stimulate sales and encourages local retailers, who are given prior notice of the ___________ arrival, to stock the product

Q84 . _________________ or minimum access volume (MAV), which restricts the amount a country will import, may be imposed on foreign goods benefiting from subsidies whether in production, export, or transportation

Q85 . In regards to personal selling tips (14.6) In _______, your first meeting will be just a formality. Your counterparts will take this time to judge your credibility, so it's best to be warm and approachable.

Q86 . In regards to personal selling tips (14.6) In ______, they relate to individuals and not corporate entities. Establish personal rapport and don't switch your representative in the middle of negotiations.

Q87 . Which of the following is a chief reasons that international communications may fail?

Q88 . Canada does not allow foreign-market cartels if the results have an adverse impact on the Canadian economy

Q89 . Penetration pricing is most commonly used to ________________.

Q90 . MEA stands for Manufacturer Export Agent

Q91 . What are the steps in the international communications process? (go to page 441 and study that shit)

Q92 . Deflation results in decreasing prices and creates a positive result for consumers, but it puts pressure on everyone in the supply chain to lower costs

Q93 . Different strategies are suitable for different companies depending on their particular situation. This is articulated by the "EPRG Framework". What are the four options of the EPRG Framework?

Q94 . __________ is a partnership of two or more companies that join forces to create a separate legal entity

Q95 . Distribution channels vary depending on which of the following?

Q96 . All of the following are actual modes of market-entry EXCEPT:

Q97 . European and Japanese managers have been "thinking international" from the outset (beginning).

Q98 . _____________ is defined in two ways, depending on whether a product is sold internationally below its cost of production or below its selling price in the home market.

Q99 . __________ are synergistic relationships established to achieve a common goal in which all parties benefit

Q100 . For any company looking to expand internationally, be it first-time exporter or a major mltinational, a fundamental question has been, and continues to be:

Q101 . ______________ are a partnership of two or more companies that join forces to create a separate legal entity.

Q102 . The MEA is an individual or firm providing a selling service for manufacturers The MEA operates only on a commission bases The MEA's do business in their own names rather than in the name of the client

Q103 . A ___________ is a tax-free enclave in which imported goods can be stored or processed. It is alsonot considered part of the country as far as import and other regulations are concerned

Q104 . __________ suggests spreading the company's resources in order to gain even small footholds across as many markets as possible

Q105 . James Bond is looking for an intermediary that specialies in researching foreign markets for a client's products. Additionally, he would like this intermediary to handle all the routine details of getting his products to the foreign customers that he anticipates he will have during the next business year. Which of the following would be the best choice for Mr. Bond if he wants to meet his objectives?

Q106 . ISO 9000 concerns the registration and certification of a manufacturer's ___________.

Q107 . An unconscious reference to one's own culterual values, experiences, and knowledge as a basis for decisions.

Q108 . The ability to match the acceptable behaviour, norms, and values is called a product's:

Q109 . Which of the following C's must be considered with regard to ownership of the sales force and distribution system?

Q110 . For developing countries where services are often unavailable, ______________ can be a substantive benefit. It also helps guarantee better maintenance and service of overseas equipment. The revenue tends to be more stable over a period of time than direct sales would be.

Q111 . To control prices, governments may

Q112 . ________ is learned through accultaration, social instiutions, socialization, role modeling, peers, parents, etc..

Q113 . ___________ is the number of dollars to be paid in a foreign currency bought or sold 30, 90, 180 days from today. *Hint* This is where businesses prefer to be Includes a bank premium

Q114 . In countries with rapid inflation goods are often sold below their cost of replacement

Q115 . Each unit must bear its full share of the total fixed and variable cost This approach is suitable when a company has high variable costs relative to its fixed costs In such cases, prices are often set on a cost-plus basis, that is, total costs plus a profit margin Who am I?

Q116 . How do the vast majority of services enter a foreign market?

Q117 . For managers selling capital equipment and big-ticket industrial services, understanding the concept of _____________ (demand dependent on another source) is critical to success

Q118 . A _________ exists when various companies producing similar products or services work together to control their markets

Q119 . In regards to foreign direct investment, the market entry strategy that involves the most risk and the most control is:

Q120 . ___________ is risk that a change in exchange rates may occur between the invoicing date and the settlement date of the transaction

Q121 . Within the firm, it is primarily the ________ or _________ managers who argue for standardization for the sake of economies of scale.

Q122 . _________ usually means that the company sells to a customer in another country, be it an intermediary or an end-customer.

Q123 . A successful _______ is the most valuable resource a company has.

Q124 . existing competition between suppliers threat of new market entrants bargaining power of buyers power of suppliers threat of substitute products

Q125 . One of the early problems faced by BMW when it attempted to market its line of automobiles in the United States was a severe shortage of spare parts. If BMW's management makes the decision to correct this problem, in which of the following components of the product component model would management need to make improvement?

Q126 . The concept of quality encompasses many factors, and the perception of quality rests solely with the _____________.

Q127 . A ____________ is a failure to understand market & culture due to the SRC

Q128 . Works on commission and becomes an integral part of the marketing operations of its clients It functions as a low-cost, independent marketing department with direct responsibility to the parent firm Manage the r-5 P's for the manufacturer abroad

Q129 . Although generally frowned upon, cartels exist, are numerous, and have a major impact on a variety of sectors, on all the other industries and sectors that are associated with them, and, of course, on the ultimate consumers of their products. Which one of these is an international cartel?

Q130 . Which of the following C's must be considered if the company is to achieve the optimum volume of sales, secure a reasonable market share, and gain satisfactory market penetration?

Q131 . Aspects of integrated marketing communications work best when coordinated and reinforced with a consistent ____________ campaign.

Q132 . Ethnocentrism can simply be defined as:

Q133 . Which country has more retailers than the rest of the world combined?

Q134 . In China, the #8 is associated with ______, and the #4 is associated with _______.

Q135 . Conditions that may encourage an organization in a domestic environment to expand are:

Q136 . In ____________ pricing, the firm is concerned only with the marginal or incremental cost of procuring goods to be sold in overseas markets. It is practical when a company has high fixed costs and unused production capacity

Q137 . Canada is the only G8 country that does not have _________ of any kind.

Q138 . Monochronic time is concerned with ____________, whereas polychronic time is concerned with ____________.

Q139 . The process of international market selection is typically done by using _________ to enable a quick and relatively low-cost overview of as many markets as possible.

Q140 . What is an example of a hypermarket?

Q141 . In regards to personal selling tips (14.6) In _____, the people tend to be soft-spoken and private. It takes time to build relationships, but business counterparts seem friendlier after bonds are established.

Q142 . Which of the following external intermediaries does not take title to the goods that they process?

Q143 . For managers selling capital equipment and big-ticket industrial services, understanding the concept of ________ demand is absolutely fundamental to their sucess.

Q144 . The added costs incurred as a result of exporting products from one country to another are called:

Q145 . ______________ is the number of dollars to be paid for a particular foreign currency purchased or sold today

Q146 . Which of the following alternative market entry modes offers the most control and risk?

Q147 . An overall strategy that involves the firm pouring all of its available resources into one or a select few markets is knows as:

Q148 . Quality can be defined on two dimensions: __________ quality (secondary reviews) –"secondary" and __________ quality (reviews based on experience) –"primary"

Q149 . If a company's objetive is to reach a market segment that is relatively price insensitive and thus willing to pay a premium price for the value received, it will most likely use a pricing strategy called:

Q150 . Web sales are characterized as having which of the following challenging aspects?

Q151 . Which of the following alternative market entry modes offers the least risk?

Q152 . Any influence that the company of manufacture, assembly, or design has on a consumer's positive or negative perception of a product is called the:

Q153 . CRUCIAL: markets must understand the ____________ (higher individualism, lower power index, lower uncertainty)

Q154 . In __________ pricing, the firm is concerned only with the marginal or incremental cost of producing goods to be sold in oversears markets.

Q155 . The foundation of the Japaense distribution system is the:

Q156 . Importers who buy products rom distributors in one country and sell them in another country to distributors who are not part of the manufacturer's regular and authorized distribution system

Q157 . The __________ measures customers' satisfaction and perceptions of quality of a representative sample of U.S goods and services.

Q158 . __________ is the elimination of brick and mortar channel members, as a result of the internet will have a global effect

Q159 . A specific unit/dollar limit applied to a type of good.

Q160 . Domestic cartelization is legal in North America

Q161 . Argentina, Brazil, Paraguay, Uraguay all belong to:

Q162 . If you were a marketer looking for a unique way to enter a foreign market that would by-pass most entry barriers, you would choose:

Q163 . Which of the following international intermediaries often has exclusive sales rights in a specific country and works in close cooperation with the manufacturer?

Q164 . Relative advantage, Compatibility, Complexibility, Rrial ability, and Observability all effect the consumers adaptation to a new product. This is called:

Q165 . ___________ (more than 3) involve a larger number of participants than IJVs and represent a partnership formed to work on a specific project.

Q166 . Which is not one of the four unique characteristics of services?

Q167 . Canada is the ____ largest trading nation.

Q168 . As Global Retailers like Idea, Costco, Toys "R" Us, or Wal-Mart expand their global coverage, they are becoming major _________ for international markets

Q169 . The emergence of pan-European communications media suggests that companies need to push the balance toward more _________ promotional efforts.

Q170 . Nearly 100% coverage of retailers in the village is achieved with this type of promotion This promotional effort tends to stimulate sales and encourages local retailers, who are given prior notice of the ___________ arrival, to stock the product

Q171 . _________________ or minimum access volume (MAV), which restricts the amount a country will import, may be imposed on foreign goods benefiting from subsidies whether in production, export, or transportation

Q172 . In regards to personal selling tips (14.6) In _______, your first meeting will be just a formality. Your counterparts will take this time to judge your credibility, so it's best to be warm and approachable.

Q173 . In regards to personal selling tips (14.6) In ______, they relate to individuals and not corporate entities. Establish personal rapport and don't switch your representative in the middle of negotiations.

Q174 . Which of the following is a chief reasons that international communications may fail?

Q175 . Canada does not allow foreign-market cartels if the results have an adverse impact on the Canadian economy

Q176 . Penetration pricing is most commonly used to ________________.

Q177 . MEA stands for Manufacturer Export Agent

Q178 . What are the steps in the international communications process? (go to page 441 and study that shit)

Q179 . Deflation results in decreasing prices and creates a positive result for consumers, but it puts pressure on everyone in the supply chain to lower costs

Q180 . Different strategies are suitable for different companies depending on their particular situation. This is articulated by the "EPRG Framework". What are the four options of the EPRG Framework?

Q181 . __________ is a partnership of two or more companies that join forces to create a separate legal entity

Q182 . Distribution channels vary depending on which of the following?

Q183 . All of the following are actual modes of market-entry EXCEPT:

Q184 . European and Japanese managers have been "thinking international" from the outset (beginning).

Q185 . _____________ is defined in two ways, depending on whether a product is sold internationally below its cost of production or below its selling price in the home market.

Q186 . __________ are synergistic relationships established to achieve a common goal in which all parties benefit

Q187 . For any company looking to expand internationally, be it first-time exporter or a major mltinational, a fundamental question has been, and continues to be:

Q188 . ______________ are a partnership of two or more companies that join forces to create a separate legal entity.

Q189 . The MEA is an individual or firm providing a selling service for manufacturers The MEA operates only on a commission bases The MEA's do business in their own names rather than in the name of the client

Q190 . A ___________ is a tax-free enclave in which imported goods can be stored or processed. It is alsonot considered part of the country as far as import and other regulations are concerned

Q191 . __________ suggests spreading the company's resources in order to gain even small footholds across as many markets as possible

Q192 . James Bond is looking for an intermediary that specialies in researching foreign markets for a client's products. Additionally, he would like this intermediary to handle all the routine details of getting his products to the foreign customers that he anticipates he will have during the next business year. Which of the following would be the best choice for Mr. Bond if he wants to meet his objectives?

Q193 . ISO 9000 concerns the registration and certification of a manufacturer's ___________.

Q194 . An unconscious reference to one's own culterual values, experiences, and knowledge as a basis for decisions.

Q195 . The ability to match the acceptable behaviour, norms, and values is called a product's:

Q196 . Which of the following C's must be considered with regard to ownership of the sales force and distribution system?

Q197 . For developing countries where services are often unavailable, ______________ can be a substantive benefit. It also helps guarantee better maintenance and service of overseas equipment. The revenue tends to be more stable over a period of time than direct sales would be.

Q198 . To control prices, governments may

Q199 . ________ is learned through accultaration, social instiutions, socialization, role modeling, peers, parents, etc..

Q200 . ___________ is the number of dollars to be paid in a foreign currency bought or sold 30, 90, 180 days from today. *Hint* This is where businesses prefer to be Includes a bank premium

Q201 . In countries with rapid inflation goods are often sold below their cost of replacement

Q202 . Each unit must bear its full share of the total fixed and variable cost This approach is suitable when a company has high variable costs relative to its fixed costs In such cases, prices are often set on a cost-plus basis, that is, total costs plus a profit margin Who am I?

Q203 . How do the vast majority of services enter a foreign market?

Q204 . For managers selling capital equipment and big-ticket industrial services, understanding the concept of _____________ (demand dependent on another source) is critical to success

Q205 . A _________ exists when various companies producing similar products or services work together to control their markets

Q206 . In regards to foreign direct investment, the market entry strategy that involves the most risk and the most control is:

Q207 . ___________ is risk that a change in exchange rates may occur between the invoicing date and the settlement date of the transaction

Q208 . Within the firm, it is primarily the ________ or _________ managers who argue for standardization for the sake of economies of scale.

Q209 . _________ usually means that the company sells to a customer in another country, be it an intermediary or an end-customer.

Q210 . A successful _______ is the most valuable resource a company has.

Q211 . existing competition between suppliers threat of new market entrants bargaining power of buyers power of suppliers threat of substitute products

Q212 . One of the early problems faced by BMW when it attempted to market its line of automobiles in the United States was a severe shortage of spare parts. If BMW's management makes the decision to correct this problem, in which of the following components of the product component model would management need to make improvement?

Q213 . The concept of quality encompasses many factors, and the perception of quality rests solely with the _____________.

Q214 . A ____________ is a failure to understand market & culture due to the SRC

Q215 . Works on commission and becomes an integral part of the marketing operations of its clients It functions as a low-cost, independent marketing department with direct responsibility to the parent firm Manage the r-5 P's for the manufacturer abroad

Q216 . Although generally frowned upon, cartels exist, are numerous, and have a major impact on a variety of sectors, on all the other industries and sectors that are associated with them, and, of course, on the ultimate consumers of their products. Which one of these is an international cartel?

Q217 . Which of the following C's must be considered if the company is to achieve the optimum volume of sales, secure a reasonable market share, and gain satisfactory market penetration?

Q218 . Aspects of integrated marketing communications work best when coordinated and reinforced with a consistent ____________ campaign.

Q219 . Ethnocentrism can simply be defined as:

Q220 . Which country has more retailers than the rest of the world combined?