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Marketing True Or False Quiz Questions With Answers
Question 1 of 3
Q1 . Marketing plays an essential role in creating customer satisfaction.
Q2 . Marketing is the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.
Q3 . The moral standards that guide marketing decisions and actions are called marketing ethics.
Q4 . Marketing is both a set of activities performed by organizations and a social process.
Q5 . In the past two decades, many firms in service industries adopted the marketing concept.
Q6 . In marketing, it is the manager's viewpoint that matters, not the customer's.
Q7 . Macro-marketing is a set of activities that direct an economy's flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the objectives of the society.
Q8 . A good or service that doesn't meet a consumer's needs results in low customer value.
Q9 . A company has moved into the "marketing company era" when, in addition to short-run marketing planning, the total company effort is guided by the marketing concept.
Q10 . Marketing functions are performed by producers, consumers, and a variety of marketing specialists.
Q11 . Not all societies need an economic system.
Q12 . In a market-directed economy, price is a rough measure of how society values particular goods and services.
Q13 . Macro-marketing emphasizes who the whole system works rather than the activities of individual organizations.
Q14 . Responsibility for performing the marketing functions can be shifted and shared in a variety of ways, but no function can be completely eliminated.
Q15 . Marketing activities should be of no interest to a nonprofit organization.
Q16 . The simple trade era was a time when families traded or sold their "surplus" output to local middlemen who resold these goods to other consumers or distant middlemen.
Q17 . There are no functional departments in a firm that has adopted the marketing concept.
Q18 . Marketing discourages the development and spread of new ideas, goods, and services.
Q19 . Because they don't try to earn a profit, the marketing concept is not very useful for nonprofit organizations.
Q20 . "Economies of scale" means that as a company produces larger numbers of a particular product, the costs for each of these products go down.
Q21 . A nonprofit organization does not measure profit in the same way as a firm.
Q22 . A marketing exchange is a single transaction between a firm and a customer, nothing more.
Q23 . The "universal functions of marketing" consist only of buying, selling, transporting, and storing.
Q24 . Marketing does not occur unless two or more parties are willing to exchange something for something else.
Q25 . Making goods or performing services is called marketing.
Q26 . While intermediaries facilitate exchange, their cost makes the whole macro-marketing system less efficient.
Q27 . The term "marketing orientation" means making products that are easy to produce and then trying to sell them.
Q28 . The marketing concept says that a firm should aim all its efforts at satisfying customers, even if this proves to be unprofitable.
Q29 . It is estimated that marketing costs about 50 percent of each consumer's dollar.
Q30 . E-commerce refers to exchanges between organizations (not individuals) and the activities that facilitate those exchanges.
Q31 . In a market-directed economy, government officials decide what and how much is to be produced and distributed by whom, when, to whom, and why.
Q32 . Marketing means "selling" or "advertising."
Q33 . In a pure subsistence economy--when each family unit produces everything it consumes--no marketing is involved.
Q34 . The marketing concept was very quickly accepted, especially among producers of industrial commodities like steel and pipe.
Q35 . Achieving effective marketing in an advanced economy is simplified by the fact that producers are separated from consumers in only two ways: time and space.
Q36 . Intermediaries specialize in trade and production.
Q37 . Marketing departments are usually formed when firms go from the "production era" to the "sales era."
Q38 . The American economy is entirely market-directed.
Q39 . Marketing collaborators are any firms that provide the marketing functions of buying and selling.
Q40 . The three basic ideas included in the definition of the marketing concept are customer satisfaction, total company effort, and sales as an objective.
Q41 . Marketing plays an essential role in creating customer satisfaction.
Q42 . Marketing is the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.
Q43 . The moral standards that guide marketing decisions and actions are called marketing ethics.
Q44 . Marketing is both a set of activities performed by organizations and a social process.
Q45 . In the past two decades, many firms in service industries adopted the marketing concept.
Q46 . In marketing, it is the manager's viewpoint that matters, not the customer's.
Q47 . Macro-marketing is a set of activities that direct an economy's flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the objectives of the society.
Q48 . A good or service that doesn't meet a consumer's needs results in low customer value.
Q49 . A company has moved into the "marketing company era" when, in addition to short-run marketing planning, the total company effort is guided by the marketing concept.
Q50 . Marketing functions are performed by producers, consumers, and a variety of marketing specialists.
Q51 . Not all societies need an economic system.
Q52 . In a market-directed economy, price is a rough measure of how society values particular goods and services.
Q53 . Macro-marketing emphasizes who the whole system works rather than the activities of individual organizations.
Q54 . Responsibility for performing the marketing functions can be shifted and shared in a variety of ways, but no function can be completely eliminated.
Q55 . Marketing activities should be of no interest to a nonprofit organization.
Q56 . The simple trade era was a time when families traded or sold their "surplus" output to local middlemen who resold these goods to other consumers or distant middlemen.
Q57 . There are no functional departments in a firm that has adopted the marketing concept.
Q58 . Marketing discourages the development and spread of new ideas, goods, and services.
Q59 . Because they don't try to earn a profit, the marketing concept is not very useful for nonprofit organizations.
Q60 . "Economies of scale" means that as a company produces larger numbers of a particular product, the costs for each of these products go down.
Q61 . A nonprofit organization does not measure profit in the same way as a firm.
Q62 . A marketing exchange is a single transaction between a firm and a customer, nothing more.
Q63 . The "universal functions of marketing" consist only of buying, selling, transporting, and storing.
Q64 . Marketing does not occur unless two or more parties are willing to exchange something for something else.
Q65 . Making goods or performing services is called marketing.
Q66 . While intermediaries facilitate exchange, their cost makes the whole macro-marketing system less efficient.
Q67 . The term "marketing orientation" means making products that are easy to produce and then trying to sell them.
Q68 . The marketing concept says that a firm should aim all its efforts at satisfying customers, even if this proves to be unprofitable.
Q69 . It is estimated that marketing costs about 50 percent of each consumer's dollar.
Q70 . E-commerce refers to exchanges between organizations (not individuals) and the activities that facilitate those exchanges.
Q71 . In a market-directed economy, government officials decide what and how much is to be produced and distributed by whom, when, to whom, and why.
Q72 . Marketing means "selling" or "advertising."
Q73 . In a pure subsistence economy--when each family unit produces everything it consumes--no marketing is involved.
Q74 . The marketing concept was very quickly accepted, especially among producers of industrial commodities like steel and pipe.
Q75 . Achieving effective marketing in an advanced economy is simplified by the fact that producers are separated from consumers in only two ways: time and space.
Q76 . Intermediaries specialize in trade and production.
Q77 . Marketing departments are usually formed when firms go from the "production era" to the "sales era."
Q78 . The American economy is entirely market-directed.
Q79 . Marketing collaborators are any firms that provide the marketing functions of buying and selling.
Q80 . The three basic ideas included in the definition of the marketing concept are customer satisfaction, total company effort, and sales as an objective.
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