Services Marketing MCQ Quiz With Answers
Q1 . The act of delivering a product is by definition called a __________.
Q2 . Hairdressing is a good example of a service purchased by an individual for their own private consumption. Hairdressing is also an example of ____________.
Q3 . Many products are provided using a combination of equipment and physical efforts. They are considered services because the intangible inputs into the services comprise the largest proportion of the value delivered by the product. Which of the following are services?
Q4 . Because services are typically _____ and frequently _____ in quality, it is important that service marketers actively manage customers' _____ so that customer service delivery will consistently fall within customers' zone of tolerance
Q5 . Which of the following is NOT a key challenge in managing service quality?
Q6 . Tickets to a concert that never get sold are an example of __________ type of service.
Q7 . The characteristics that formally distinguish services from goods are intangibility, inseparability, _____ and perishability
Q8 . The characteristic of services which most fundamentally distinguishes them from goods is their ____________.
Q9 . Accountants, lawyers, architects, and investment advisers manage their customers closely as individuals and provide each with a service tailored to their unique circumstances and needs. They are known as _____________.
Q10 . Which of the following are NOT considered as 'services'?
Q11 . The characteristic of being produced and consumed simultaneously is known as __________.
Q12 . Which factor is most controllable in the delivery of a service?
Q13 . Services high in credence qualities include _______________.
Q14 . In line with the five common dimensions which customers use to evaluate service quality, empathy can be explained as __________________.
Q15 . When sources of sustainable differentiation are relatively few, service providers can use a _____ to create a unique market position
Q16 . Which pricing strategy is most suitable for services with fluctuating demand, such as airline seats or hotel rooms?
Q17 . Services are usually provided through the application of intellectual or physical efforts to a _____ or physical object. As such, services involve a _____ component.
Q18 . The bowel cancer screening and responsible drinking campaigns are both examples of which type of not-for-profit marketing?
Q19 . A potential airline customer can evaluate the _____ qualities of timetables, destinations and prices before making their purchase and experiencing the service. Many services, however, lack these qualities and instead customers rely on other qualities
Q20 . Many not-for-profit organisations are competing for clients or members and do so by providing desirable products and client satisfaction, while building long-term relationships. Examples of organisations that have a monopoly and therefore do not compete include
Q21 . The act of delivering a product is by definition called a __________.
Q22 . Hairdressing is a good example of a service purchased by an individual for their own private consumption. Hairdressing is also an example of ____________.
Q23 . Many products are provided using a combination of equipment and physical efforts. They are considered services because the intangible inputs into the services comprise the largest proportion of the value delivered by the product. Which of the following are services?
Q24 . Because services are typically _____ and frequently _____ in quality, it is important that service marketers actively manage customers' _____ so that customer service delivery will consistently fall within customers' zone of tolerance
Q25 . Which of the following is NOT a key challenge in managing service quality?
Q26 . Tickets to a concert that never get sold are an example of __________ type of service.
Q27 . The characteristics that formally distinguish services from goods are intangibility, inseparability, _____ and perishability
Q28 . The characteristic of services which most fundamentally distinguishes them from goods is their ____________.
Q29 . Accountants, lawyers, architects, and investment advisers manage their customers closely as individuals and provide each with a service tailored to their unique circumstances and needs. They are known as _____________.
Q30 . Which of the following are NOT considered as 'services'?
Q31 . The characteristic of being produced and consumed simultaneously is known as __________.
Q32 . Which factor is most controllable in the delivery of a service?
Q33 . Services high in credence qualities include _______________.
Q34 . In line with the five common dimensions which customers use to evaluate service quality, empathy can be explained as __________________.
Q35 . When sources of sustainable differentiation are relatively few, service providers can use a _____ to create a unique market position
Q36 . Which pricing strategy is most suitable for services with fluctuating demand, such as airline seats or hotel rooms?
Q37 . Services are usually provided through the application of intellectual or physical efforts to a _____ or physical object. As such, services involve a _____ component.
Q38 . The bowel cancer screening and responsible drinking campaigns are both examples of which type of not-for-profit marketing?
Q39 . A potential airline customer can evaluate the _____ qualities of timetables, destinations and prices before making their purchase and experiencing the service. Many services, however, lack these qualities and instead customers rely on other qualities
Q40 . Many not-for-profit organisations are competing for clients or members and do so by providing desirable products and client satisfaction, while building long-term relationships. Examples of organisations that have a monopoly and therefore do not compete include
From Classroom to Quiz Stardom
When James Wilson first created a quiz on ancient civilizations for his high school history class, he never imagined it would lead to a side career as one of QuizMaker's most successful creators.
Three years and over 200 quizzes later, James's 'History Mysteries' series has amassed more than 2 million plays and a dedicated following of history enthusiasts from around the world.
Finding a Niche in Historical Puzzles
James's approach combines historical accuracy with engaging storytelling and problem-solving elements. 'I wanted to create quizzes that weren't just about memorizing dates and names,' he explains. 'Each quiz tells a story and invites players to solve a historical mystery or puzzle.'
This unique format has resonated with players who might not typically be drawn to history content, helping James build an audience beyond traditional history buffs.
Building a Community Around Historical Content
Beyond creating engaging quizzes, James has built a thriving community through his dedicated social media channels and a monthly newsletter where he shares historical facts, behind-the-scenes research, and previews of upcoming quizzes.
'The community aspect has been the most rewarding part,' James says. 'I receive messages from students saying my quizzes helped them develop a love for history, and from older adults who enjoy testing their knowledge and learning new things.'
Monetization Strategy
While James started creating quizzes as a teaching tool, they've now become a significant source of income. Through a combination of premium quizzes, sponsorships from educational companies, and affiliate marketing for history books and courses, he's been able to generate substantial revenue.
'Last year, my quiz income actually exceeded my teaching salary,' James reveals. 'It's allowed me to reduce my teaching hours and focus more on creating high-quality educational content.'