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Services Marketing MCQ Quiz With Answers

Question 1 of 3

Q1 . The act of delivering a product is by definition called a __________.

Q2 . Hairdressing is a good example of a service purchased by an individual for their own private consumption. Hairdressing is also an example of ____________.

Q3 . Many products are provided using a combination of equipment and physical efforts. They are considered services because the intangible inputs into the services comprise the largest proportion of the value delivered by the product. Which of the following are services?

Q4 . Because services are typically _____ and frequently _____ in quality, it is important that service marketers actively manage customers' _____ so that customer service delivery will consistently fall within customers' zone of tolerance

Q5 . Which of the following is NOT a key challenge in managing service quality?

Q6 . Tickets to a concert that never get sold are an example of __________ type of service.

Q7 . The characteristics that formally distinguish services from goods are intangibility, inseparability, _____ and perishability

Q8 . The characteristic of services which most fundamentally distinguishes them from goods is their ____________.

Q9 . Accountants, lawyers, architects, and investment advisers manage their customers closely as individuals and provide each with a service tailored to their unique circumstances and needs. They are known as _____________.

Q10 . Which of the following are NOT considered as 'services'?

Q11 . The characteristic of being produced and consumed simultaneously is known as __________.

Q12 . Which factor is most controllable in the delivery of a service?

Q13 . Services high in credence qualities include _______________.

Q14 . In line with the five common dimensions which customers use to evaluate service quality, empathy can be explained as __________________.

Q15 . When sources of sustainable differentiation are relatively few, service providers can use a _____ to create a unique market position

Q16 . Which pricing strategy is most suitable for services with fluctuating demand, such as airline seats or hotel rooms?

Q17 . Services are usually provided through the application of intellectual or physical efforts to a _____ or physical object. As such, services involve a _____ component.

Q18 . The bowel cancer screening and responsible drinking campaigns are both examples of which type of not-for-profit marketing?

Q19 . A potential airline customer can evaluate the _____ qualities of timetables, destinations and prices before making their purchase and experiencing the service. Many services, however, lack these qualities and instead customers rely on other qualities

Q20 . Many not-for-profit organisations are competing for clients or members and do so by providing desirable products and client satisfaction, while building long-term relationships. Examples of organisations that have a monopoly and therefore do not compete include

Q21 . The act of delivering a product is by definition called a __________.

Q22 . Hairdressing is a good example of a service purchased by an individual for their own private consumption. Hairdressing is also an example of ____________.

Q23 . Many products are provided using a combination of equipment and physical efforts. They are considered services because the intangible inputs into the services comprise the largest proportion of the value delivered by the product. Which of the following are services?

Q24 . Because services are typically _____ and frequently _____ in quality, it is important that service marketers actively manage customers' _____ so that customer service delivery will consistently fall within customers' zone of tolerance

Q25 . Which of the following is NOT a key challenge in managing service quality?

Q26 . Tickets to a concert that never get sold are an example of __________ type of service.

Q27 . The characteristics that formally distinguish services from goods are intangibility, inseparability, _____ and perishability

Q28 . The characteristic of services which most fundamentally distinguishes them from goods is their ____________.

Q29 . Accountants, lawyers, architects, and investment advisers manage their customers closely as individuals and provide each with a service tailored to their unique circumstances and needs. They are known as _____________.

Q30 . Which of the following are NOT considered as 'services'?

Q31 . The characteristic of being produced and consumed simultaneously is known as __________.

Q32 . Which factor is most controllable in the delivery of a service?

Q33 . Services high in credence qualities include _______________.

Q34 . In line with the five common dimensions which customers use to evaluate service quality, empathy can be explained as __________________.

Q35 . When sources of sustainable differentiation are relatively few, service providers can use a _____ to create a unique market position

Q36 . Which pricing strategy is most suitable for services with fluctuating demand, such as airline seats or hotel rooms?

Q37 . Services are usually provided through the application of intellectual or physical efforts to a _____ or physical object. As such, services involve a _____ component.

Q38 . The bowel cancer screening and responsible drinking campaigns are both examples of which type of not-for-profit marketing?

Q39 . A potential airline customer can evaluate the _____ qualities of timetables, destinations and prices before making their purchase and experiencing the service. Many services, however, lack these qualities and instead customers rely on other qualities

Q40 . Many not-for-profit organisations are competing for clients or members and do so by providing desirable products and client satisfaction, while building long-term relationships. Examples of organisations that have a monopoly and therefore do not compete include