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Principles Of Marketing Quiz Questions And Answers

Question 1 of 3

Q1 . The first objective in marketing is to discover consumer ___________.

Q2 . The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions is referred to as _______________.

Q3 . What is the term used to refer to intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value?

Q4 . One of the more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a ______________.

Q5 . The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as ___________.

Q6 . The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as ______________.

Q7 . A favorable attitude toward and consistent purchase of a single brand over time is referred to as _____________.

Q8 . Which of the following statements accurately distinguishes between laws and ethics?

Q9 . A/an ______exists when producers and ultimate consumers deal one on one with each other.

Q10 . The total expense incurred by a firm in producing and marketing a product; the sum of fixed cost and variable cost, is referred to as _____________.

Q11 . The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large is referred to as ____________.

Q12 . The idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals reflects the ____________.

Q13 . The monetary value of all goods and services produced in a country during one year is referred to as _______________.

Q14 . Any container in which a product is offered for sale and on which information is communicated is referred to as __________.

Q15 . When Allyn went to get his newspaper, he found the paper in a plastic bag along with a box containing one dose of Alka-Seltzer Heartburn Relief medication. In this example, which type of sales promotion is Alka-Seltzer using?

Q16 . The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself is referred to as ______________.

Q17 . A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or something else of value is referred to as _______________.

Q18 . A non personal, indirectly paid presentation of an organization, product, or service that can take the form of a news story, editorial, or product announcement is referred to as

Q19 . The number of different people or households exposed to an advertisement is referred to as

Q20 . The cost of reaching 1000 individuals or households with the advertising message in a given medium is referred to as

Q21 . There are five stages in the purchase decision process. What is the first stage?

Q22 . Setting prices a few dollars or cents under an even number is referred to as

Q23 . The ratio of perceived benefits to price is referred to as ________________.

Q24 . Another name for the analysis of consumer lifestyle is ________________.

Q25 . What are the two central concerns of marketing?

Q26 . The place a product occupies in consumers' minds on important attributes relative to competitive products is referred to as _________________.

Q27 . Changing the place an offering occupies in consumers' minds relative to competitive products is referred to as _____________.

Q28 . Organizations that develop similar offerings, when grouped together, create a/an _____________.

Q29 . Any word, device (design, sound, shape, or color), or a combination of these used to distinguish a seller's goods or service is referred to as a _________.

Q30 . The marketing strategy of developing new products and selling them in new markets is referred to as _______________.

Q31 . What does 'Technology' refer to?

Q32 . Directing the promotional mix at ultimate consumers to encourage them to ask retailers for the product is referred to as a ___________.

Q33 . During the introduction stage of the product life cycle, a/an ________may be used. This pricing strategy charges a high price to recoup the costs of product development.

Q34 . Sales promotions that require participants to submit some kind of entry form but are purely games of chance requiring no analytical or creative effort by the consumer are referred to as

Q35 . People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as __________.

Q36 . The first objective in marketing is to discover consumer ___________.

Q37 . The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions is referred to as _______________.

Q38 . What is the term used to refer to intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value?

Q39 . One of the more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a ______________.

Q40 . The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as ___________.

Q41 . The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as ______________.

Q42 . A favorable attitude toward and consistent purchase of a single brand over time is referred to as _____________.

Q43 . Which of the following statements accurately distinguishes between laws and ethics?

Q44 . A/an ______exists when producers and ultimate consumers deal one on one with each other.

Q45 . The total expense incurred by a firm in producing and marketing a product; the sum of fixed cost and variable cost, is referred to as _____________.

Q46 . The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large is referred to as ____________.

Q47 . The idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals reflects the ____________.

Q48 . The monetary value of all goods and services produced in a country during one year is referred to as _______________.

Q49 . Any container in which a product is offered for sale and on which information is communicated is referred to as __________.

Q50 . When Allyn went to get his newspaper, he found the paper in a plastic bag along with a box containing one dose of Alka-Seltzer Heartburn Relief medication. In this example, which type of sales promotion is Alka-Seltzer using?

Q51 . The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself is referred to as ______________.

Q52 . A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or something else of value is referred to as _______________.

Q53 . A non personal, indirectly paid presentation of an organization, product, or service that can take the form of a news story, editorial, or product announcement is referred to as

Q54 . The number of different people or households exposed to an advertisement is referred to as

Q55 . The cost of reaching 1000 individuals or households with the advertising message in a given medium is referred to as

Q56 . There are five stages in the purchase decision process. What is the first stage?

Q57 . Setting prices a few dollars or cents under an even number is referred to as

Q58 . The ratio of perceived benefits to price is referred to as ________________.

Q59 . Another name for the analysis of consumer lifestyle is ________________.

Q60 . What are the two central concerns of marketing?

Q61 . The place a product occupies in consumers' minds on important attributes relative to competitive products is referred to as _________________.

Q62 . Changing the place an offering occupies in consumers' minds relative to competitive products is referred to as _____________.

Q63 . Organizations that develop similar offerings, when grouped together, create a/an _____________.

Q64 . Any word, device (design, sound, shape, or color), or a combination of these used to distinguish a seller's goods or service is referred to as a _________.

Q65 . The marketing strategy of developing new products and selling them in new markets is referred to as _______________.

Q66 . What does 'Technology' refer to?

Q67 . Directing the promotional mix at ultimate consumers to encourage them to ask retailers for the product is referred to as a ___________.

Q68 . During the introduction stage of the product life cycle, a/an ________may be used. This pricing strategy charges a high price to recoup the costs of product development.

Q69 . Sales promotions that require participants to submit some kind of entry form but are purely games of chance requiring no analytical or creative effort by the consumer are referred to as

Q70 . People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as __________.